Year
2022
The Challenge
To comply with my non-disclosure agreement, I have omitted confidential information in this case study. All information is my own and does not necessarily reflect the views of Funk Experts.
Funk Experts is part of the Funk Group and specializes in insurance solutions for specific target groups. The Try No Agency in Berlin was commissioned with the creative development and implementation of the website relaunch.
The main goal was to achieve conversion by understand the target group's situation and arousing curiosity. Presenting solutions clearly with a simple customer journey.
"We reduce complexity and remove mental barriers. Taking out insurance is easy."
My Role
In 2022, I was part of the Try No Agency team in my role as a Senior UX designer.
My Tasks
Strategic placement and arrangement of information, modules and content
Information architecture, user flow and wireframes
Goals
Lead generation, first touchpoint
Introducing prospects to a complex product
Tools used
Adobe XD
