Year
2022
The Challenge
To comply with my non-disclosure agreement, I have omitted confidential information in this case study. All information is my own and does not necessarily reflect the views of CAIQ.
The brand identity and website of CONTACT Software's subsidiaries FCMS and ISKO are to be merged, redesigned and visualised. A new website was to be launched as part of the rebranding process.
The Try NoAgency in Berlin was commissioned with the creative development and implementation of the website relaunch. I was part of the agency team in my role as a Senior UX designer. The challenge was to present the abstract company content in a comprehensible way.
My Role
In 2022, I was part of the Try No Agency team in my role as a Senior UX designer.
My tasks
Analyse website with regard to user-friendliness and target group
Strategic placement and arrangement of information, modules and content
Information architecture, user flow and wireframes
Best cases
Goals
Lead generation, first touchpoint
Introducing prospects to a complex product
Tools used
Adobe XD
